In India, Beer has been clubbed with all other hard liquor categories in terms of perception, legislation and rules & regulations. Though beer tax contribution is just 15% of the Alcoholic Beverage industry contribution but the duty structure makes beer a luxury product. In addition operational hurdles, rules and regulation of compliances are as complex as for hard liquor. If minimum age for consumption of hard liquor is pegged at 25, the same applies to Beer also in most states.High taxation, poor availability and restrictive excise laws are responsible for lower consumption of beer in India as compared to global trends which includes Asian developing countries. In India, out of the total alcoholic beverage market,
50% is Beer, 49% hard liquor and 1% is wine. This, when compared to China/Brazil, 85-87% is beer, 10-12% is hard liquor and 3 to 4% is wine. Even developed countries have very moderate hard liquor consumption. Current taxation therefore promotes high hard liquor availability and consumption.
Per capita consumption wise, India comes at the bottom of the table with 2Liters per capita per year v/s 32L in China. In the case of hard liquor (this does not include country liquor) the consumption figures are comparable with the global trends. India is the largest whisky market in the world.
Enclosed is a list of countries ordered by annual per capita consumption of Beer. Most of the values in this table reflect 2010 data.(as reflected in Wikipedia)
|Rank||Country||Consumption per capita (Litres)||2009-2010 change (633-ml bottles)||Total national consumption (106 L)||Year|